Launching Many Products: My Portfolio Approach as a Solo Founder
Most founders bet on a single product. I do the opposite — I run a portfolio approach.
I build many products, in different categories, with different levels of complexity. Some are intentionally simple, like synonym or language tools. They exist so I can test automation, deployment, monitoring, and my entire delivery pipeline with almost no friction.
But not all projects are small. Some are serious tools — signing workflows, document automation, file transfer, financial utilities, even accounting-related solutions. These belong to the "real" B2B landscape. I move toward bigger products gradually, without losing speed, because the underlying platform is already tuned by everything I built before.
This approach gives me two advantages:
- I learn extremely fast — every new app improves my process, tooling, and understanding of different industries.
- I reduce risk — I don't need to guess the winner in advance. The market will tell me.
The formula is simple: Start with the easy wins → improve the factory → move into harder categories → repeat.
One product will eventually stand out. When it does, that's the one I will scale a team around. Until then, the portfolio keeps making me sharper, faster, and better at building.
Originally published on LinkedIn